By Jenn T. Grace
© 2013 Diversity Rules Magazine. All Rights Reserved.
Trying to market to the gay community? But don’t know how? Well, join Jenn and she will personally guide you through the process of creating and executing an outreach plan that will help you tap into the $790 billion dollar lesbian, gay, bisexual and transgender (LGBT) market!
Since she became involved in the lesbian, gay, bisexual and transgender (LGBT) business movement back in 2006 her primary mission has been to educate those around her on how to best communicate with the LGBT community.
As a busy business owner looking for a competitive edge you may be thinking marketing to the LGBT community could be right for you? That may be the case. However, are you familiar with all of the ins and outs that make the community tick?
She has been collecting data and helping business owners and professionals for over 7 years reach their potential in marketing to the LGBT community. What she has seen though is that one wrong move within the LGBT community can set you back by thousands (if not more) in sales and lost revenue.
There are nuances within the community that you need to be aware of so you aren’t turning off one of 70% of potential LGBT adults who stated they would pay a premium for a product from a company that supports the LGBT community. You want to be the company the LGBT community is flocking to because you are supportive, right?
This course is jam packed with content designed to help you become the best in your field in marketing to the lesbian, gay, bisexual and transgender (LGBT) community! She has put my heart, soul, blood, sweat and tears into this product. It is designed to teach you everything there is to know about the LGBT community and how you can successfully market to it. You will learn all of the right things to say, as well as phrases and expressions you should avoid. Then she will walk you through step-by-step in crafting an LGBT outreach plan that you can execute upon to give you the competitive advantage you deserve!
This course is designed for LGBT folks and allies to the community that have good intentions but just need assistance with their communications and marketing strategy. She holds your hand through the entire course and provides multiple opportunities for you to reach out to her with questions, comments, and checkpoints.
To find out more about this exciting step-by-step guide, go to:
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