Addicted Sportswear Launches “Lust” Collection

In celebration of the spring season of love, Addicted, the naughty little sister brand of ES Collection, has unveiled its “Lust” underwear collection. “This season’s underwear collection is highly sensual and sexual but with a sense of humor,” explains the collections’ founder, Ed Suner. “It’s sassy, jovial, and ironic but also fresh, sporty and stylish.” The “Lust” collection features tight-fitting briefs in fire-y flames, neon leopard and superhero prints, emblazoned with tongue-in-cheek sayings like “Horny,” “Love Me Hard,” “Ready to Milk” and “High Class Hooker.”

“‘Lust’ offers the quality, fit and comfort Addicted has become famous for,” continues designer Carmen Monforte. “All gear is designed with fashionable gay men in mind. They are intended for guys who feel good about themselves, are comfortable with their bodies and are daring enough to be overtly racy.”

As always, all garments in the collection are finely and meticulously crafted by Addicted’s superior artisan team. “As a men’s fashion label, materials and craftsmanship are top priority,” Monforte confirms. “More time is put into the sewing of each garment so that they are built to last, even through the roughest play. They are tailored to fit every body type perfectly.”

“They’re also interchangeable,” adds Nir Zilberman, the brand’s USA agent. “They’re perfectly suited to be worn on the field and in the bed. Who says sports briefs can’t be sexy too?”

The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the steamy side of Addicted’s “Lust” collection. The provocative images have been a big hit on the brand’s social media.

Addicted is the sister line from Addicted, the popular men’s athletic wear company. Since 2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear. It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.

Addicted’s “Lust” collection is sold directly at, as well as at select retail partners worldwide.


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