Based on a Press Release from gaytravel.com.
© 2012 Diversity Rules Magazine. All Rights Reserved.
www.diversityrulesmagazine.com
Gaytravel.com, the online community that connects LGBT travelers around the world, just announced a new marketing partnership with Grindr, the largest gay social network in the world.
In 2010, gaytravel.com searched for and crowned the first Gay Travel Guru. Throughout 2011, winner Nick Vivion traveled to the hottest destinations in North America, sharing his experiences with gaytravel.com network followers around the world.
Gay Travel Guru’s second season will begin this summer and is expected to be even more extensive than Season One, with exotic, international locations added to the Guru’s itinerary.
To help find the next Guru, gaytravel.com is looking to Grindr’s nearly 1.5 million users in the United States for assistance with the search, and will also look to their 3.5 million global users for support during the Guru’s travels around the world.
“We’re thrilled to be teaming up with gaytravel.com for Season Two of Gay Travel Guru,” says Joey Hernandez, community relations director for Grindr, LLC. “As the world’s largest gay social network, Grindr is the natural partner for gay travel. From tapping our global network for the best guru applicants to hosting events at local destinations with the winner, we look forward to connecting our global community of savvy travelers with the Gay Travel Guru campaign.”
“Gaytravel.com is delighted to have Grindr as the presenting sponsor for Season Two of Gay Travel Guru,” says Steve Rohrlick, CEO of gaytravel.com. “This partnership is an opportunity for this fantastic competition to attract even more attention, participants and rewards throughout North America and across the globe.”
“We’ve been working with Grindr for about six months on some great giveaways and promotions which have all been wildly successful,” added Joey Konecek, community director for gaytravel.com. “We have no doubt that the inclusion of Grindr for the next season of Gay Travel Guru will catapult this year’s campaign to the next level, driving even more traffic to the Guru pages of the site and opening the door to many more applicants.”
About gaytravel.com: gaytravel.com has been connecting LGBT travelers with gay-friendly destinations, hotels, cruises, tours and hot deals throughout the world for over 15 years. Their mission is to serve the community as an invaluable resource for its travel needs and provide their site visitors with the most comprehensive and accurate information available, to ensure that every vacation is both pleasurable and comfortable. For more information, go to http://www.gaytravel.com.
About Grindr: Launched in 2009, Grindr is the premier all-male geo-social networking app. Grindr uses location-based technologies in smartphones to connect a global community of more than 3.5 million users in 192 countries. Since first launching on Apple iOS devices, Grindr has created versions for iPad, Android and select Blackberry models. For more information, visit http://grindr.com.